Turn Hidden Value into Revenue Growth.
The acclaimed expert on buyer psychology and value, trusted by hundreds of companies from Cisco to CrowdStrike to align price with worth.
Book Mark
Mark Stiving doesn’t just teach pricing; he transforms how companies capture their true worth. With his Ph.D. in Pricing from UC Berkeley and 25+ years helping hundreds of companies from Cisco to CrowdStrike, Mark brings the calm confidence of someone who’s seen every pricing challenge and knows exactly how to solve it.
His obsession with pricing started early. As a kid grocery shopping, he noticed every cereal box ended in .99 and wondered why. That curiosity never left him. But the real breakthrough came from a painful personal experience that taught him you can’t solve problems until you truly understand how others think and make decisions. That insight became the foundation of his approach to understanding buyers.
Mark draws audiences in with stories and insights delivered with the quiet authority of someone who’s built and sold businesses, authored four books including Selling Value and Instant Profits, and hosts the popular Impact Pricing podcast. He doesn’t motivate with rah-rah speeches, he transforms thinking with proven frameworks you can implement immediately.
When he’s not helping companies capture their worth, you’ll find Mark flying his own plane around the Reno skies, where he lives with his wife, Carol. A former mountain biker, paraglider, scuba instructor, and white-water kayaker, he has always been drawn to activities that require both calculated risk and complete focus, much like the pricing strategies he teaches.
Every keynote is built on the same conviction: when buyers truly see your value, they reward it. Choose the angle that fits your audience, each runs 45 to 75 minutes and can be tailored to your industry.
How to Win More Business at Higher Prices
Your sales team is trapped in a price war they can’t win. Every conversation defaults to discounts. Every competitor seems cheaper. Every deal feels like a race to the bottom.
Turn Hidden Value into Revenue Growth
You deliver massive value to your customers, but do you capture your fair share of that value? For most companies, the answer is a depressing, “no.”
How to Raise Prices Without Losing Customers
Fear. Fear is what keeps most companies from raising their prices, or at least raising them enough. Yet price increases are one of the most powerful tools to improve your bottom line.
Erase Buyer Disconnect Before It’s Baked Into Your Algorithms
AI companies are burning through millions in development costs while struggling to justify premium pricing to customers who see AI as either “magic” or “just another tool.”
A three-minute reel of Mark’s keynote delivery, audience reaction, and the frameworks he uses to turn rooms of skeptics into advocates for premium pricing.
Mark didn’t give us a pep talk, he gave us a new operating system for how we think about value. Our average deal size is up 22% since his keynote.
I’ve booked dozens of speakers over 15 years. Mark is the only one where three different department heads came back asking, independently, “When can we bring him back?”
Calm, clear, and devastatingly practical. Mark turned a room of skeptical engineers into evangelists for charging what our product is actually worth.
Inquire about availability, fees, and tailoring the keynote to your audience. We’ll get back to you within one business day.